Rebranding for a New Digital Presence
At a Glance
Client: MASTTECH Electromechanical Systems Inc.
Role: Website Redesign, Content Strategy, Responsive Design
Year / Duration: 2025 / 1 month
Reporting to: CEO
Collaborators: 1 UX Designer
Skills: Visual Direction, Wireframing, Custom CSS
Tools: Balsamic, Elementor, Adobe Photoshop, Adobe Lightroom
Context
Client Profile
Masttech is one of Turkey’s leading defense technology companies, founded in 2019. The company specializes in telescopic mast systems and related integration subsystems, along with the production of lighting systems, carrier platforms, and electronic control units.
Problem
Masttech’s existing website no longer reflected the company’s position as a modern leader in defense industry. It appeared visually outdated and product presentation lacked hierarchy and focus, making it difficult for visitors to recognize the company’s wide product range.
Business Goals
The client wanted the website to serve as a strong digital frontier, acting as a digital catalog where visitors can explore wide range of products, build trust in the brand, and easily connect with the appropriate department within the company.
Users want to view high-quality, detailed product photos.
The technology and engineering behind products should be visible.
Technical information should be accessible upon request.
Visitors need access to precise product measurements.
A support channel should be available for post-sale inquiries.
They expect quick information and estimated pricing.
· Visitor Insights ·
Imagery should avoid revealing technical details for security reasons.
Leverage video content to strengthen brand presence and storytelling.
Highlight news and events to showcase ongoing activity and credibility.
· Business Insights ·
Leverage visual assets to build a more engaging experience.
Establish clear visual hierarchy for smoother content flow.
Incorporate interactive features to improve exploration.
· Design Opportunities ·
Brand Style Guide
· Logomarks ·
· Positioning Statement ·
MASTTECH is competitive and innovative abroad with its experience, expert employees, advanced technology production, unique solutions, and products.
#E3020F
#202429
#EAEAEA
#FDF1F1
· Typography ·
Teko Semi-Bold
Heading
Roboto Regular
Body: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
· Iconography and Visuals ·
Website Redesign: Then vs. Now
Home Page – Previous Version
Home Page – Updated Version
Products – Previous Version
Products – Updated Version
About Us – Previous Version
Home Page – Updated Version
Services – Previous Version
Services – Updated Version
Industries – Previous Version
Industries – Updated Version
Contact Us – Previous Version
Contact Us – Updated Version
Reflections
The rebranding and content strategy transformed Masttech’s digital identity, creating a consistent tone and a modern visual language. By combining clarity, credibility, and structured storytelling, the redesign strengthened how the company presents its scale and expertise online, turning its website into a cohesive and trustworthy reflection of the brand.