A Seamless Registry Experience
At a Glance
Client: Kitchen Stuff Plus
Role: UI Design, Responsive Design
Year / Duration: 2024 / ~ 2 mths
Reporting to: Creative Director
Collaborators: 1 UX Designer
Skills: User Flows, Wireframing, Prototyping
Tools: Figma
Context
Client Profile
Kitchen Stuff Plus (KSP) is a Canadian retailer of kitchenware, housewares, and home decor, with 24 stores across the Greater Toronto Area. In 2024, KSP partnered with MyRegistry to power a new gift registry experience, connecting customers to KSP’s product catalog with an easy way to manage registries online and in-store.
Problem
KSP needed a registry flow that felt modern and organized. Without a single, centralized place to build and track a checklist across channels, registrants and gift givers could struggle to stay on top of what was added, what was purchased, and what was still needed for major events. A smoother experience was needed for both customers and store teams.
Business Goals
Launch one streamlined registry that works seamlessly online and in-store, making it easier to create, share, and complete gift lists. Support a flexible experience where customers can prioritize KSP products while also having the option to add items from other stores. Build stronger engagement and repeat visits through curated gift guides and promotions.
Define
Luke
Age: 36
Occupation: Computer Scientist
Relationship Status: Engaged
Registry Type: Wedding Registry
Luke is managing the wedding registry for their upcoming wedding. He is detail-oriented and prefers a system that stays structured as the list grows, with clear visibility into what has been added, reserved, purchased, and still needed.
Needs
A smooth shared workflow so he and his fiancee can review, edit, and make decisions without confusion.
Real-time status updates and notifications so he always knows what changed and when.
Motivations
Replace messy manual tracking with a single tool that keeps everything organized automatically.
Make the gifting experience simple for guests, so the right items get purchased without back-and-forth.
Frustrations
Clunky navigation or inconsistent updates that force him to double-check everything manually.
Amelia
Age: 54
Occupation: Retired Teacher
Relationship Status: Married
Registry Type: Gift List
Amelia keeps a running gift list for herself. When she comes across something she likes, she wants to save it right away, sort it into simple categories, and revisit it later. If an occasion comes up, she can quickly reorganize the list into a shareable set of ideas for that specific event.
Needs
Easy categories (kitchen, home, personal, ideas) so the list stays clean and usable.
A simple way to save items as she finds them, without extra steps.
Motivations
Keep her wishes in one place instead of screenshots, notes, or scattered links.
Stay organized over time and avoid forgetting items she liked.
Frustrations
Any process that requires frequent logins, technical setup, or troubleshooting.
Tools that feel complicated, with too many settings or confusing menus.
Charlotte
Age: 29
Occupation: Florist
Relationship Status: Single
Registry Type: Housewarming Registry
Charlotte just moved into a new place and is hosting a housewarming to celebrate. She wants a clean, practical registry that helps friends and family gift useful home essentials without duplicates, and lets her track everything in one place as she settles in.
Needs
A clear view of what is still needed vs. already purchased, so she can plan confidently.
An easy sharing experience for guests, with straightforward buying and delivery options.
Motivations
Feel in control and “complete” the list before the housewarming date.
Set up her home quickly with the right items, without overthinking every purchase.
Frustrations
Guests asking what to get, or buying off-list because the registry is unclear.
How Might We…?
Problem
Customers lacked a dedicated KSP registry, making it harder to track needs, avoid duplicates, and complete lists for their events.
HMW
HMW enable customers to create/manage KSP registry that stays organized and easy to complete from start to finish.
Provide real-time status updates and clear email notifications, and keep each step intuitive across onboarding, list creation, and adding or removing gifts.
Problem
The registry could feel continuous, letting customers move between mobile, web, and in-store as one seamless system.
HMW
HMW create a registry that follows the users across channels so the experience stays seamless from creation to purchase?
Promote the existing mobile app so customers can manage registries on the go. Enable in-store list creation and updates with staff support, synced across web, app, and store.
Problem
Shoppers prefer the benefits of a registry, but could feel overwhelmed by the steps, choices, and settings along the way.
HMW
HMW make creating a registry feel as simple as saving a favorite item, while still keeping it structured and useful?
Keep the UI simple and familiar by leaning on common patterns users already recognize, while applying UI best practices for clarity, hierarchy, and minimal decision points.
Ideate
Envisioning a Better Flow
Live Demo
The New Registry Experience
Reflections
Working on the Kitchen Stuff Plus registry launch was a high-responsibility project from conception to delivery, from early research and user needs to the final UI decisions. Given the expectations of an established retail brand, consistency and polish mattered at every step, and I aimed to create an experience users could trust immediately. I also paid extra attention to responsiveness, knowing a large share of users would arrive on mobile and expect the same clarity and control as desktop. Overall, it was a strong opportunity to balance simplicity for first-time users with structure and organization for larger registries.